Mumbai: Excitement is high for purchasing the new iPhone 17 at the Apple Store. A scuffle broke out between customers trying to buy the iPhone at the store located in the Bandra Kurla Complex.
Hundreds of customers gathered outside the Apple store, leading to chaos and arguments among them as they vied to be the first to get the iPhone.
A viral video shows security personnel pulling a man wearing a red shirt out of the crowd. There were moments where people lost balance and got tangled together. Some customers ended up fighting in the rush, prompting security to step in and remove those causing the disturbance.
Apple has launched the newly released iPhone 17 across India, resulting in increased crowds outside major stores in Mumbai and Delhi.
Apple introduced the iPhone 17 along with its top models, the iPhone 17 Pro and Pro Max, with prices ranging from ₹82,900 to ₹2.3 lakh.
